Twitter is growing and it has more than 302 million active users, including your grandpa. Still, so many brands and businesses are doing it wrong, and aren’t leveraging it effectively.
Twitter is an amazing place to drive traffic to your website and have a conversation with your audience, and you don’t have to be a social media expert to use Twitter effectively. Jeff Bullas gets most of his social media traffic from Twitter.
When Twitter first launched, it was really easy. All you had to do was sign up, wait for people to follow, tweet and link and see how how clicks were coming in. Today, it’s getting harder and harder to get the attention of the consumer and you can’t take it for granted if somebody reads your tweet or clicks on your link.
With all the social platforms out there, consistency is the key, and without it, it’s almost impossible to succeed. There are many people sending me emails, saying that they don’t have time to publish tweets during the day and that’s the reason why there are falling behind. There is a solution for that called automation. I will get into that later.
In this article you will learn:
- How to get your first 100 followers
- How to tweet like a boss
- How to automate
Step 1: Get your first 100 followers.
I assume that you already have a Twitter account, and if you don’t, you should create one now. The first step is to fill out your profile completely. Most users start with your profile before reading your tweets. Take 30 minutes to set up a nice profile picture, write a good pitch under bio and make everything look attractive.
Once you have your profile set up nicely, you need to get your first 100 followers. It would be dumb to start tweeting when you don’t have anyone listening. The fastest way to grow your Twitter following is to follow people in your industry. 20% of the users you follow will follow you back. With this strategy, you will get a very targeted list of followers who are related to your industry. You can rinse and repeat this strategy every day, once you have around 500 followers.
I assume that you have a small following now, and now you need to engage in the best possible way with your followers.
Step 2: Start tweeting like a boss.
It takes time and some effort to craft tweets that your audience actually enjoys reading. Do you have a person you follow on some social network, and notice that they put out the latest and best content about a certain industry? Every time they tweet or post something, you are eager to see what they put out. You have to do the exact same thing. Provide the best content possible and people will come back to you for your expertise.
- Tweet often.
So many companies and brands tweet something once a week or sometimes even less. Twitter can’t be treated like Facebook because it’s very, very different. The study results showed that tweeting after every 15 minutes instead of 30 minutes led to 89% higher engagement and 31% increase in traffic.
Most of the brands are still doing 1-5 tweets a day.
- Use attention-grabbing images.
According to the study, visual tweets get a lot more engagement.
Just to make sure, you should only post pictures somehow related to your niche. Put yourself in the shoes of the person who is interested in your topic and follows you for a reason. He or she probably doesn’t want to see cat gifs too often on a gym page.
- Use hashtags correctly.
When they are used correctly, it can be a very powerful marketing tool. You can think of them as keywords that will help you find your target audience. According to a study, tweets with hashtags receive 2x more engagement than those without hashtags.
It’s important to remember, only use relevant keywords or phrases when doing it.
If you use too many hashtags in one tweet, it will devalue the strength of the hashtag one by one. Don’t over-tag a single tweet, and the rule of thumb to use is: 1-3 tags over all platforms.
- Learn how @-reply works.
There are still so many people who are getting it wrong and losing so much money because of it. If you want to write a tweet which will be seen to everyone, don’t start your tweet with the @ symbol. So, the only reason why you should be using this symbol is when you’re having a direct conversation with another person, and don’t worry, they won’t show up on your public feed.
- Write longer tweets.
It’s easier to write shorter tweets, but the ideal length of a tweet is around 100 characters. When the tweet gets too long, on the other hand, it loses out on the engagement.
There is no point of staying up or checking your computer every 2 hours just to write a tweet. You can use Buffer to automate your tweeting and balance it out throughout the day. Trackmaven analysed over 1.7 million tweets and found out that the best time of day to tweet for a retweet is after-hours, between 10:00 p.m. and 11:00 p.m. EST.
- Create better content than your competitors.
Don’t just copy and paste links to your twitter feed because it’s terribly boring. You could:
- Ask a question
- Share your opinion (not what you ate for dinner but ideas, values)
- Tweet something humorous
- Tweet quotes
- Share back-stage photos
- Tweet interesting videos
- Tweet about your industry celebrities
- Tweet about events
The sky is the limit and when you find something interesting, there is a high chance that your audience will find it interesting as well. The best advice I’ve heard on Twitter is: “Don’t tweet all about you: tweet all about them.”
Around 80% tweets are self-promotional and about ourselves. Shift the attention from you to others and give value.
- Use simple words. It seems that people don’t like to read over complicated stuff. The average number of syllables in a retweet is 1.62.
- Mention well-known Twitter users. The bigger following you have, the higher the chances are that the person will retweet about you. For example, tweet, “Hey, @siimonsander, thanks for your last article.” and there is a high chance I will retweet it.
- Tweet the same content more than once. For example, you wrote a really interesting article last week and you only posted about it once after you published it. Now, you should slightly change up the tweet and repost it.
Buffer tested tweeting the same content more than once with 3 different headlines, and this resulted in more traffic and more engagement.
- Include “call to action”.
- First most effective call to action is to “ask for a download“.
- Second most effective call to action is to “ask for a retweet“.
- Third most effective call to action is to “ask for a follow“.
- Fourth most effective call to action is to “ask for a reply”.
Twitter is still about conversation, so you shouldn’t overuse them and turn people off. Reserve them for simply your most action-oriented campaigns.
- Analyse and modify.
If you do everything above, your followers and engagement should be rising pretty constantly. That’s the reason why you should spend some time in Twitter analytics and in buffer stats to see what works and what doesn’t, and change your tweets according to that.
Step 3: Automate
Now that you have an idea of how to tweet like a boss, it’s time to automate as much as possible with awesome software. The key to success on any social media platform is consistency, and you can achieve this with social media tools like Buffer. This way you add a bunch of content to the posting schedule and Buffer will send it out at the best times throughout the day.
It’s really simple, and you can use the free version or pay few bucks to get the premium one.
Step 4: Keep growing the fan base
You should have at least 500+ followers now, and you should be creating regular content on daily basis. Now, if you want to grow your following even bigger naturally, you should:
- Retweet influencers. People love when you do that, and sometimes it will give you a fan for life. The smartest way is to retweet different influencers 5 to 10 times a day. Don’t just retweet the post, but take some time to read the post and actually understand it and then and add a personal touch to it. You will be surprised how many influencers will love it, and it could be a start to a mutual friendship with the most known people in the industry.
- Comment on relevant tweets. You need to take the time to read the conversation and actually give some valuable insights. If you are really passionate about your topic, this won’t be a problem.
- Follow new people. As with getting the first 100 fans, you can slowly keep going with the same strategy. Follow 100 new people every day, and around 20% will follow you back. That means, only with this strategy will you gain around 600 highly targeted followers every month.
As with all social networks, it takes time to see results. Twitter is an amazing place to drive traffic to your website and sell more. It has never been that easy to have conversations with your customers and see where you could improve. If you are doing a good job on Twitter and your consumer loves the content you put out, you can be sure that they will come back to you.
Most importantly, stay consistent, even if you don’t feel like it.
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